BigCommerce is a competent eCommerce platform and nearly 50,000 websites are built using this SaaS service.
But BigCommerce, as easy as it is to use, needs to be improved for search engine optimization if you want to see organic rankings increase. For that, you’ll need the help of a BigCommerce SEO agency.
And these are some of the things they can do to improve your organic standings.
A great deal of SEO hinges on keyword research, which is then used to optimize individual pages on a piecemeal basis.
You can’t “do SEO” without keyword research – otherwise you’re just throwing darts at the board.
Think of keyword research as the preliminary work that needs to occur before you know which keywords and search terms to target to go after potential customers.
Page Structure, Titles, Content
One of the simplest (relatively) things you can do to improve your BigCommerce store’s favorability to the search engine algorithms, improve search results page rankings and increase organic traffic, is to optimize each target URL by including keywords in the page titles and content.
A BigCommerce SEO agency will know the best practices for how to structure each page and should have content creators on hand that will either repurpose and optimize or completely rewrite the copy on your target URLs.
Blogging is another matter entirely and one that is also necessary to improve your BigCommerce website’s organic standings.
Blogging represents a great opportunity to develop topical authority for specific keywords and search queries, as well as for topic clusters.
The more relevant topic clusters you generate authority for, the more effectively, the more competitively, your eCommerce business will rank in the search engine rankings.
Internal linking is another important facet of any cohesive BigCommerce SEO strategy, and one that carries a number of different benefits.
The first benefit is technical. The more internal links there are on your BigCommerce website, the better Google and other search engines can understand the purpose and general focus of each page is. This helps search engines assign rankings.
But the effect of internal link structure on UX can also not be understated. Internal links help users find what they are looking for and can help turn one single session into many.
For online stores, internal links also present administrators with opportunities for upselling and cross-selling, too.
Removing Excess Code That Can Slow Your Website Down
One of the great things about the BigCommerce platform is that, despite the fact that it is a SaaS model, it’s still relatively easy to access the HTML/CSS.
This makes it easier for BigCommerce SEO experts not only to create custom scripts and perform integrations, it also means the platform can be swept for coding errors and excess code that can adversely affect website performance.
All in all, this is not something that is a big concern for most users of the platform but it is still a beneficial feature when it comes to optimizing for SEO.
No BigCommerce SEO services could be complete without link-building services.
Basically, all BigCommerce SEO companies that offer effective services must include backlinking as a portion of the scope of work.
This process entails inserting backlinks to your domain on other websites. This process has two effects: it can deliver referral traffic through those links, and it sends “link juice” to your domain, which increases your domain authority and organic rankings.
Learn More About How a BigCommerce SEO Agency Can Help Your Business Grow Organically
These are only 6 of the most basic ways that a BigCommerce SEO agency can help your website grow. There are many others.
If you’re not sure where to start, consider starting with an SEO audit. Some agencies offer free audits (see the previous link) that will show you where your website is lacking, and give you some insight into what exactly must be done to improve it.