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- YouTube has over 2.3 billion monthly active users.
- Over 1 billion hours of video are watched daily on YouTube.
- The most viewed video on YouTube is Baby Shark Dance by Pinkfong, with over 8.7 billion views.
- The second most viewed video on YouTube is Despacito by Luis Fonsi ft. Daddy Yankee, with over 7.4 billion views.
- YouTube is available in over 100 countries and in 80 languages.
- Over 500 hours of video are uploaded to YouTube every minute.
- The most subscribed YouTube channel is T-Series, an Indian music label, with over 196 million subscribers.
- The second most subscribed YouTube channel is PewDiePie, a gaming and commentary channel, with over 110 million subscribers.
- Over 70% of YouTube watch time comes from mobile devices.
- The average mobile viewing session on YouTube lasts over 40 minutes.
- 78% of marketers consider YouTube to be the most effective platform for video marketing.
- Over 70% of YouTube viewers watch videos to learn new things.
- The most popular YouTube categories are gaming, music, and beauty.
- Over 70% of YouTube viewers use the platform to solve problems.
- 90% of YouTube viewers say they have discovered new brands or products on the platform.
- YouTube is the second most visited website in the world, after Google.
- YouTube is the second largest search engine in the world, after Google.
- YouTube’s annual revenue is estimated to be over $30 billion.
- YouTube Red, the platform’s premium subscription service, has over 30 million subscribers.
- The YouTube Partner Program allows creators to earn money from their content through ads and sponsorships.
- The average cost per view (CPV) for YouTube ads is $0.10 to $0.30.
- Over 50% of YouTube viewers use the platform to relax and unwind.
- Over 80% of YouTube views come from outside of the United States.
- The average age of a YouTube user is 35 years old.
- Over 80% of YouTube users are between the ages of 18 and 49.
- YouTube is the most popular social media platform among U.S. adults aged 18-24.
- Over 50% of YouTube viewers use the platform to stay up-to-date with current events.
- Over 80% of YouTube viewers use the platform to find entertainment.
- Over 70% of YouTube viewers use the platform to get a sense of community.
- The most popular day and time to post YouTube videos is Saturday at 9am EST.
- The average length of a YouTube video is 11 minutes and 24 seconds.
- The most popular video format on YouTube is the vlog.
- Over 90% of YouTube viewers say they discover new content on the platform.
- Over 60% of YouTube viewers say they would follow the advice of their favorite creator on what to buy.
- Over 60% of YouTube viewers say they would try a product recommended by their favorite creator.
- Over 70% of YouTube viewers say they feel a personal connection to their favorite creators.
- The most common reason for unsubscribing from a YouTube channel is too many ads.
- Over 70% of YouTube viewers use the platform to connect with like-minded people.
- The most popular YouTube live streaming category is gaming.
- The most popular YouTube video tags are music, comedy, and gaming.
- The most popular YouTube video description length is 300-500 words.
- The most popular YouTube video title length is
50-60 characters.
- Over 60% of YouTube viewers say they would pay for ad-free content on the platform.
- Over 50% of YouTube viewers say they would pay for exclusive content on the platform.
- Over 80% of YouTube viewers say they have taken action after watching a brand’s video on the platform.
- The top countries by YouTube ad revenue are the United States, Japan, and the United Kingdom.
- Over 50% of YouTube viewers use the platform to stay connected with friends and family.
- Over 50% of YouTube viewers use the platform to learn about new products or services.
- Over 70% of YouTube viewers say they have purchased a product or service after seeing it in a YouTube video.
- Over 60% of YouTube viewers say they prefer YouTube over traditional TV for watching content.
- The most popular YouTube video category among women is beauty.
- The most popular YouTube video category among men is gaming.
- Over 50% of YouTube viewers say they use the platform to escape reality.
- Over 80% of YouTube viewers say they have watched a “how-to” video on the platform.
- Over 80% of YouTube viewers say they have watched a music video on the platform.
- The most popular YouTube video length is between 16-20 minutes.
- Over 60% of YouTube viewers say they would watch a video from a brand they have never heard of before.
- Over 80% of YouTube viewers say they have watched a video on the platform to help with a purchase decision.
- Over 50% of YouTube viewers say they use the platform to learn about other cultures.
- Over 80% of YouTube viewers say they have watched a video on the platform to learn a new skill.
- Over 70% of YouTube viewers say they have watched a video on the platform to help them with their job or career.
- The most popular YouTube video format for tutorials is the step-by-step tutorial.
- The most popular YouTube video format for entertainment is the comedy sketch.
- Over 60% of YouTube viewers say they would watch a video about a social or political issue they care about.
- Over 50% of YouTube viewers say they use the platform to find inspiration.
- Over 60% of YouTube viewers say they have watched a video on the platform to help them with their mental health.
- Over 50% of YouTube viewers say they use the platform to find travel inspiration.
- Over 80% of YouTube viewers say they have watched a video on the platform to get a laugh.
- Over 50% of YouTube viewers say they use the platform to find new workout routines.
- Over 80% of YouTube viewers say they have watched a video on the platform to learn about a new hobby or interest.
- The most popular YouTube video format for product reviews is the in-depth review.
- Over 50% of YouTube viewers say they use the platform to learn about food and cooking.
- Over 70% of YouTube viewers say they have watched a video on the platform to help them with their education.
- Over 50% of YouTube viewers say they use the platform to find inspiration for home décor and renovation.
- Over 80% of YouTube viewers say they have watched a video on the platform to get a dose of nostalgia.
- The most popular YouTube video format for interviews is the Q&A.
- Over 50% of YouTube viewers say they use the platform to find new book recommendations.
- Over 70% of YouTube viewers say they have watched a video on the platform to help them with their finances.
- Over 50%
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