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Social Media & Networking

100 Interesting YouTube Statistics of 2022: Exposed Niche based Amazing Data and Facts

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  1. YouTube has over 2.3 billion monthly active users.
  2. Over 1 billion hours of video are watched daily on YouTube.
  3. The most viewed video on YouTube is Baby Shark Dance by Pinkfong, with over 8.7 billion views.
  4. The second most viewed video on YouTube is Despacito by Luis Fonsi ft. Daddy Yankee, with over 7.4 billion views.
  5. YouTube is available in over 100 countries and in 80 languages.
  6. Over 500 hours of video are uploaded to YouTube every minute.
  7. The most subscribed YouTube channel is T-Series, an Indian music label, with over 196 million subscribers.
  8. The second most subscribed YouTube channel is PewDiePie, a gaming and commentary channel, with over 110 million subscribers.
  9. Over 70% of YouTube watch time comes from mobile devices.
  10. The average mobile viewing session on YouTube lasts over 40 minutes.
  11. 78% of marketers consider YouTube to be the most effective platform for video marketing.
  12. Over 70% of YouTube viewers watch videos to learn new things.
  13. The most popular YouTube categories are gaming, music, and beauty.
  14. Over 70% of YouTube viewers use the platform to solve problems.
  15. 90% of YouTube viewers say they have discovered new brands or products on the platform.
  16. YouTube is the second most visited website in the world, after Google.
  17. YouTube is the second largest search engine in the world, after Google.
  18. YouTube’s annual revenue is estimated to be over $30 billion.
  19. YouTube Red, the platform’s premium subscription service, has over 30 million subscribers.
  20. The YouTube Partner Program allows creators to earn money from their content through ads and sponsorships.
  21. The average cost per view (CPV) for YouTube ads is $0.10 to $0.30.
  22. Over 50% of YouTube viewers use the platform to relax and unwind.
  23. Over 80% of YouTube views come from outside of the United States.
  24. The average age of a YouTube user is 35 years old.
  25. Over 80% of YouTube users are between the ages of 18 and 49.
  26. YouTube is the most popular social media platform among U.S. adults aged 18-24.
  27. Over 50% of YouTube viewers use the platform to stay up-to-date with current events.
  28. Over 80% of YouTube viewers use the platform to find entertainment.
  29. Over 70% of YouTube viewers use the platform to get a sense of community.
  30. The most popular day and time to post YouTube videos is Saturday at 9am EST.
  31. The average length of a YouTube video is 11 minutes and 24 seconds.
  32. The most popular video format on YouTube is the vlog.
  33. Over 90% of YouTube viewers say they discover new content on the platform.
  34. Over 60% of YouTube viewers say they would follow the advice of their favorite creator on what to buy.
  35. Over 60% of YouTube viewers say they would try a product recommended by their favorite creator.
  36. Over 70% of YouTube viewers say they feel a personal connection to their favorite creators.
  37. The most common reason for unsubscribing from a YouTube channel is too many ads.
  38. Over 70% of YouTube viewers use the platform to connect with like-minded people.
  39. The most popular YouTube live streaming category is gaming.
  40. The most popular YouTube video tags are music, comedy, and gaming.
  41. The most popular YouTube video description length is 300-500 words.
  42. The most popular YouTube video title length is

 

50-60 characters.

  1. Over 60% of YouTube viewers say they would pay for ad-free content on the platform.
  1. Over 50% of YouTube viewers say they would pay for exclusive content on the platform.
  2. Over 80% of YouTube viewers say they have taken action after watching a brand’s video on the platform.
  3. The top countries by YouTube ad revenue are the United States, Japan, and the United Kingdom.
  4. Over 50% of YouTube viewers use the platform to stay connected with friends and family.
  5. Over 50% of YouTube viewers use the platform to learn about new products or services.
  6. Over 70% of YouTube viewers say they have purchased a product or service after seeing it in a YouTube video.
  7. Over 60% of YouTube viewers say they prefer YouTube over traditional TV for watching content.
  8. The most popular YouTube video category among women is beauty.
  9. The most popular YouTube video category among men is gaming.
  10. Over 50% of YouTube viewers say they use the platform to escape reality.
  11. Over 80% of YouTube viewers say they have watched a “how-to” video on the platform.
  12. Over 80% of YouTube viewers say they have watched a music video on the platform.
  13. The most popular YouTube video length is between 16-20 minutes.
  14. Over 60% of YouTube viewers say they would watch a video from a brand they have never heard of before.
  15. Over 80% of YouTube viewers say they have watched a video on the platform to help with a purchase decision.
  16. Over 50% of YouTube viewers say they use the platform to learn about other cultures.
  17. Over 80% of YouTube viewers say they have watched a video on the platform to learn a new skill.
  18. Over 70% of YouTube viewers say they have watched a video on the platform to help them with their job or career.
  19. The most popular YouTube video format for tutorials is the step-by-step tutorial.
  20. The most popular YouTube video format for entertainment is the comedy sketch.
  21. Over 60% of YouTube viewers say they would watch a video about a social or political issue they care about.
  22. Over 50% of YouTube viewers say they use the platform to find inspiration.
  23. Over 60% of YouTube viewers say they have watched a video on the platform to help them with their mental health.
  24. Over 50% of YouTube viewers say they use the platform to find travel inspiration.
  25. Over 80% of YouTube viewers say they have watched a video on the platform to get a laugh.
  26. Over 50% of YouTube viewers say they use the platform to find new workout routines.
  27. Over 80% of YouTube viewers say they have watched a video on the platform to learn about a new hobby or interest.
  28. The most popular YouTube video format for product reviews is the in-depth review.
  29. Over 50% of YouTube viewers say they use the platform to learn about food and cooking.
  30. Over 70% of YouTube viewers say they have watched a video on the platform to help them with their education.
  31. Over 50% of YouTube viewers say they use the platform to find inspiration for home décor and renovation.
  32. Over 80% of YouTube viewers say they have watched a video on the platform to get a dose of nostalgia.
  33. The most popular YouTube video format for interviews is the Q&A.
  34. Over 50% of YouTube viewers say they use the platform to find new book recommendations.
  35. Over 70% of YouTube viewers say they have watched a video on the platform to help them with their finances.
  36. Over 50%

 

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