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All luxury watch brands want a more significant portion of the $6 billion luxury watch industry.
Rolex is the best premium watchmaker. Rolex is the epitome of luxury and a brilliant marketing technique. Rolex controls 25% of the worldwide luxury market.
The Booming Luxury Watch Market
Ten luxury watch brands have a solid marketing strategy and brand identification. The luxury watch market is unique since these brands have a long history. The primary challenge is translating this heritage into a message that will resonate with the younger generation.
Luxury Watch Brands
- Hello Kitty watches
Hello, Kitty watch are becoming a popular trend in the watch industry. They are simple and easy to operate and perfect for people who love Hello Kitty. Some of the best Hello Kitty watches include those that have light-up features and those that feature emotional expressions on the face of the watch.
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- Rolex
Since 1875, Audemars Piguet has made ageless, outstanding watches. This company introduced the AP Royal Oak series, which blended non-precious metals and sporting design.
In 2018, the company opened a pop-up WeChat store. This marketing effort helped the brand enter China’s premium watch market.
- Audemars Piguet
Audemars Piguet announced “Code 11.59” in 2019 for a younger, more technologically connected age.
Vacheron Constantin has been making hello kitty watch since 1775. This brand’s specialty is custom-made watches. Most watches are gorgeous and flawless.
This article shows that Vacheron Constantin’s brand strategy combines timeless tradition and forward-thinking.
Laurent Perves, their Chief Marketing Officer, says their strategy hasn’t altered much since the brand’s founding, but they recognize their past is vital and keep faithful to their roots. The corporation has also prioritized innovation.
- Vacheron
Vacheron Constantin aims to attract a large audience while remaining exclusive. Few individuals enjoy their timepieces, but many respect their branding and message.
- Jaeger-LeCoultre
Swiss watchmaker Jaeger-LeCoultre was founded in 1833. This respected brand is one of the world’s most innovative.
This company’s in-house movement production makes them a respected Swiss watchmaker. Jaeger-LeCoultre made the Reverso, a square timepiece with a flippable face.
“Jaeger-Lecoultre Care Program” started online in 2019. If clients opt-in to this service, they are tracked. The corporation wants to know its luxury clients and build stronger relationships.
6. Chopard
Louise-Ulysse Chopard created Chopard in Sonvillier, Switzerland, in 1860. Chopard began selling clocks throughout Europe and became Tsar Nicholas II’s supplier.
Chopard rebranded in 2018 with the motto “The Artisan of Emotions since 1860.” This shows the company’s commitment to its lengthy and colorful history while proving that its watches are emotional.
Chopard is a rare family-owned company. Their brand strategy revolves around heritage and organic growth.
Happy Hearts were introduced in 2015 to target a younger demographic. This series has diamonds and hearts in turquoise, onyx, and mother-of-pearl.
Chopard’s US e-commerce success let them reach more customers. The corporation sells more jewelry than watches via US e-commerce.
- omega
Omega is a luxury watch brand founded in 1903 by Louis Brandt. Swatch Group’s luxury brand is Omega.
Omega has appeared in every James Bond film. Buzz Aldrin wore it on his moonwalk.
Omega’s market share behind Rolex. Rolex has a 24.9% market share and Omega 8.8%.
Different price points allow this brand to reach more customers. They have cheap timepieces and expensive ones.
Omega began advertising #SpeedyTuesday on Instagram in 2017. The company may now reach a new demographic.
Omega posts images, hold freebies, and run influencer marketing on Instagram. Omega developed marketing efforts to pique more people’s interest by targeting their marketing and listening to social media input.
- Nardin
Ulysse Nardin began his company at age 23. His watchmaker father influenced him. Marine chronometers are the company’s trademark.
This business can develop minimalist and trendy watch designs. They can therefore serve more customers with different design tastes.
- naval watches
As naval watches, most of their ads feature scuba divers.
In 2018, one of their ads portrayed sharks outside of their natural habitat in New York City and Shanghai. Sharks are continually moving and seeking change. Sharks are formidable animals in business and finance.
Piaget was founded in 1874 by Georges Edouard Piaget and specialized in ultra-thin timepieces.
- Quentin Herbert
Quentin Herbert was hired as Head of Watch Marketing for this prominent brand in 2019 and made modifications. Twelve collections were reduced to four. These 4 collections cover watch pricing ranges.
Herbert also added brighter colors. Piaget was typically black or blue, but they now have brighter colors like yellow.
Luxury watch brand digital agency
Hiring a digital agency will help your luxury watch business reach more people. Your agency will convert your brand message across digital channels to reach a larger market.
Mediaboom, a recognized digital marketing business, has premium branding skills. We offer many brand-related services. We can create an advertising and marketing plan to assist you in reaching your target clients since we get to know you and your brand.
Creating a digital brand expands your customer base. Digital luxury isn’t for all brands. Mediaboom’s refined taste and sophistication can bring you more sales.
Conclusion
These top 10 luxury watch brands all have a rich and colorful history. Staying faithful to their heritage while reaching a more extensive, younger audience is their biggest challenge.
Luxury watch brands may reach more people using brand ideas and digital marketing.
Luxury watch brands must maintain exclusivity to be successful. Some may view the exclusivity element as being harmed by promoting luxury watches on social media, but this merely promotes the idea that having a luxury timepiece is an essential life milestone that symbolizes success and achievements.
Consumers are captivated by the beauty and exquisiteness of these timepieces and the companies’ messages. Related more information.
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